1. The Importance of Audience Building 

Identifying your ideal customer and building an engaged audience full of them means having a whole lot of the “right” people to launch your t-shirt subscription to! 

You’ll learn how to grow your social media audience - and what to post when you’re not even selling anything yet - build your all-important email list, and more!

 2. Picking a T-Shirt Niche 

Worried there isn’t room for your t-shirt subscription idea? Let me reassure you. There is plenty of room! Each t-shirt subscription serves its own audience. Tees are designed with a particular audience’s needs and interests in mind. Learn how to choose the right audience for you!

 3. T-Shirt Brands & Styles 

There are so many options when it comes to t-shirt styles and fits. The most important thing is to remember what YOUR customer wants - and to deliver that every month.

Discover all fit and style options you need to keep in mind and how to help ensure your customers receive a t-shirt that fits as good as it looks!

 4. T-Shirt Graphics 

Designing t-shirts is fun! But there is SO MUCH to know about copyrights, trademarks, and more.

In this lesson, we also talk about working with graphic designers and artists as well as designing your own graphics.

 5. T-Shirt Printing Types 

Screen printing, DTG printing, DTF printing, sublimation, heat transfer, and more. There is a lot to consider when it comes to printing designs onto tees.

In this lesson, we’ll break down common types of printing so you can make the most informed decision about what’s best for your t-shirt subscription.

 6. Mockups  

Show off your designs even before you’ve printed them!

In this lesson, you’ll learn how to create mock ups and how to use them in social posts, emails, and sales pages.

 7. Shipping & Fulfillment 

You’ll learn the best way to ship t-shirt subscriptions, processes for folding, organizing, and bagging your t-shirts, and the most efficient way to fulfill your t-shirts in batches.

 8. Pricing 

You need to consider two types of pricing for your t-shirt subscription: what you pay for the t-shirt and what you charge for them.

A t-shirt subscription can be very profitable, but you need to get these numbers right.

 9. Product Listing & Sales Page  

An effective product listing and sales page attracts customers, makes them want to buy your t-shirts, and gives them all the information they need to make an informed buying decision.

Learn what to include and how to make your t-shirts shine!

 10. Add-ons & Upsells  

A profitable t-shirt subscription is about more than just tees. Increase your revenue, average order value, and profit margin by offering add-ons and upsells.

I’ll show you how!

Why Should You Learn from Me? 

Hi, I’m Sarah Williams!

I’ve been called “The Subscription Box Queen” by some of my mentors and peers. It’s a title that makes me laugh and not just because I’m not likely to be seen around town wearing a crown. The title comes from my ability to bring consistent, recurring revenue into product-based businesses.

I started my first subscription in 2017 and now serve thousands of subscribers with my three successful subscriptions - Monogram Box, T-Shirt Club, and Tees 4 Teachers. Those subscriptions have generated more than $6 million in revenue!

I recently received the Inc 5000 award for one of the fastest-growing companies in America in 2023.

My success and my desire to serve others led me to want to teach other product-based entrepreneurs how to start, launch, and grow their own subscription box businesses. I do that every day inside my coaching memberships, Launch Your Box and Scale Your Box.