4 Ways to Liquidate Inventory Before Year-End | EP 176

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Are you sitting on extra inventory as we near the end of the year? For most of you, sales are strong right now. You're filling holiday orders and managing all that comes with this busy season. But as the end of the year draws near, it’s time to liquidate leftover stock. 

Why is liquidating inventory important? 

Liquidating inventory frees up your cash flow, opens up room on your shelves, reduces taxable assets, and prepares you for a fresh start. 

In this episode, I’m sharing 4 strategies to liquidate products. Don’t sit on unnecessary inventory. Liquidate it before the end of the year and avoid dragging old stock into the new year.  

1. Flash Sales 

Flash sales are quick, time-sensitive sales. They’re also one of the best ways to move product FAST. Create urgency, scarcity, and excitement! 

• Flash sales work because they create a sense of urgency. Customers know they have a limited time to get in on the deal – and that drives action. 
• Create excitement and grab customers’ attention by using phrases like, “48-Hour Sale” or “End-of-Year-Blowout.”
• Promote your Flash Sale to your email list and social media. Promote the sale and keep promoting it – people need reminders and even a last-minute nudge to buy. 

Get ready for your Flash Sale by: 

1. Picking 5-10 products you want to liquidate. 
2. Creating a discount that will be irresistible to your customers – think 30-50% off. 
3. Setting clear start and end times – and sticking to them. Scarcity drives sales! 
4. Keeping it fun and exciting – post countdown timers and reminders to keep the momentum going. 

2. Bundle Older Products 

We’ve been talking about product bundles for all of Q4. Continue selling these through the holidays and to the end of the year – they hold a lot of value and make great gifts. 

• Create value by bundling slower-moving inventory with items you know they love. 
• This strategy is about creating a value-packed offer that feels special, not discounting your brand. 
• Themed bundles work especially well this time of year. Think holiday gift sets or cozy self-care packs. 

Get ready to create bundles by:

1. Taking stock of inventory that’s not selling as fast and thinking about how it could complement your top sellers. 
2. Creating urgency and excitement by marketing the bundle as a limited-time offer with a catchy name. 
3. Highlighting convenience by promoting bundles as ready-made gift options to save your customers time and effort. 

3. Offer Mystery Boxes

You and your customers will have so much fun with this one! After all, who doesn’t love a good surprise? Mystery Boxes are more than just fun; they’re also an effective way to clear inventory. 

• Create excitement and anticipation for your customers. They don’t know what’s inside, but they trust you to make it amazing!
• Mystery Boxes work especially well for products that might not sell on their own but still have value when bundled. 
• Price Mystery Boxes based on the combined value of the items inside – a Mystery Box with a $100 value priced at $40 feels like a steal! 

Get ready to sell Mystery Boxes: 

1. Deciding on the number of items and the value of each Mystery Box. 
2. Using social media to tease what might be inside. You can show the packaging or hint at a popular item that’s included. 
3. Creating urgency and exclusivity by making sure to mention the limited quantity. 

4. Social Media Sales Events

Put social media to work for you! Social media is your best friend when it comes to liquidating inventory quickly. Use it to host a sales event. 

• Use LIVE sales to showcase products in real time. LIVE sales are interactive and engaging, and can drive impulse purchases! 
• Keep it casual and use stories or reels to highlight items you’re liquidating. Include countdown stickers or links to buy. 
• Build hype by creating a hashtag for your event. Something like #ClearOutWith[YourBrandName]. 

Get ready for a social media sales event by: 

1. Picking a day and time for your sale. Promote it via email and social media. 
2. Showing off products, explaining what makes them special, and emphasizing the deal during the event. 
3. Keeping it casual and fun – take this chance to connect with your audience while moving inventory! 

Of course, you can’t just plan these events. You need to market them, too. Each event needs its own marketing campaign in order to be effective. 

• One your website: 
• Homepage hero image
• Banner at the top of all product pages
• Email campaign 
• LIVE announcement and dedicated social media posts
• Ads – but only if you want to – our focus is on warm audiences. 

Join me for this episode where I share 4 ways you can liquidate inventory before year-end. Let’s turn your inventory into cash and clear space for growth! 

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