5 Reasons Why You Should Start A Subscription Box

The best time to start your subscription box is NOW! Learn why subscription boxes are thriving and how you can build one with confidence.

Turn on the news, and you’ll hear the same thing—big box retailers are closing, small businesses are struggling, and the economy feels unpredictable. It’s easy to think that now is the worst time to start something new.

But I’m here to tell you something that might surprise you:

NOW is the best time to start a subscription box business.

How do I know? Because I see it every single day.

I see it in my own subscription box business. I see it in the thriving businesses of my Launch Your Box members.

The truth is, people are still buying. The subscription box industry continues to grow because more people than ever are looking for curated experiences and convenience.

Here’s what the numbers tell us:

• The global subscription box market hit $37.5 billion in 2024 (yes, that’s billion with a B!) and is projected to pass $100 billion by 2033.
• 1 in 4 online shoppers has subscribed to at least one subscription service.
• The biggest opportunities? Niche markets and high-quality experiences. (You’ve heard me say it before—the riches are in the niches!)

If you’ve been waiting for the “perfect” time to start your subscription box, this is it. Keep reading, and I’ll share 5 reasons why NOW is the time to take action.

5 Reasons to Start Your Subscription Box Now

1. You Don’t Have to Constantly Sell

Traditional businesses rely on one-time transactions, which means you’re always chasing the next sale. That “feast or famine” cycle? It’s stressful.

With a subscription box, customers commit to ongoing purchases—giving you predictable, recurring revenue every month.

Instead of starting from zero every month, you “sell” the subscription once and enjoy the stability of knowing revenue is coming in.

Adding a subscription box to a product-based business brings stability—the kind of stability that helps cover payroll and overhead expenses without relying on daily sales.

2. A Subscription Box Creates Raving Fans

Your subscribers aren’t just customers—they’re your biggest fans.

• They look forward to getting their box every month—because they know you’ve curated an amazing experience just for them.
• They become repeat buyers, purchasing almost anything you sell. Your average order value (AOV) and lifetime value (LTV) increase. (Yep, even more revenue!) 
• They become your best marketing tool. Subscribers share their excitement on social media, tagging you in unboxings and telling their friends about your box. Hello, FOMO—and more potential subscribers! 

3. The Products You Buy are Already Sold

If you’ve ever bought inventory that didn’t sell, you know how frustrating—and costly—that can be.

With a subscription box:

• Every product is pre-sold before you buy it.
• No more excess inventory sitting on shelves collecting dust and tying up your cash flow.
• No more heavy discounting to move unsold products.

This means less waste, less risk, and more profit.

4. You Get to Create Something You Love

Starting a subscription box isn’t just about making money—it’s about building something you’re passionate about.

Let’s be real: Owning a small business is hard. But when you love what you do, showing up every day is easier.

And guess what? Your subscribers can feel that passion.

When you create an experience you believe in, your audience connects with it. And that connection? It keeps them subscribed.

5. You Get Consistent Revenue

Imagine knowing exactly how much money is hitting your bank account each month.

Traditional retail is unpredictable—one month you’re hitting record sales, the next you’re wondering how you’ll cover expenses.

Subscription boxes change that. You’ll know what to expect every month, making it easier to:

• Cover overhead and operating costs.
• Pay yourself a salary (without the stress!).
• Plan for future growth.

This financial stability is a game-changer for small businesses.

It’s Not Too Late to Start a Subscription Box—Your Time is NOW

You don’t have to take my word for it—just listen to real Launch Your Box members who started right where you are today:

• Bev of Bless-ed Be Boutique retired, got bored, and sold out her first launch just six months later. (Episode 158 of the Launch Your Box Podcast)
• Megan of Sweet Tea Living thought about starting for a long time but didn’t take action until she read my book, One Box at a Time. She launched in just three weeks—and sold out! (Episode 147 of the Launch Your Box Podcast)

These business owners didn’t have special skills or secret knowledge.

What they did have was:
✔A dream.
✔ The willingness to take action.
✔ A mentor to show them how and a roadmap to follow (that’s me and Launch Your Box!).

And guess what? It worked.

It’s not too late for you or your subscription box idea.

If you’ve been sitting on your subscription box dream, it’s time to take action.

Now is the time. Stop waiting, stop wishing, and start building a business that brings you joy and reliable income. 

Your subscription box dream is waiting—let’s make it happen