From Subscription Box Week to Subscription Box Owner in 30 Days with Tracey Phillips | EP 170

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“Connect with an audience, show up as you are, and do what Sarah says to do!” - Tracey Phillips

Taking action. That’s something my guest today is great at. She joined my Subscription Box Week in June and within 30 days had launched her subscription (to more than 100 subscribers) and started generating recurring revenue.  She’s been inspiring members inside Launch Your Box and I know she’ll inspire you, too! 

Serving Before Selling

Tracey Phillips of Mindless Crafting started her business from a place of service. She’s a paper crafter and card maker who loves sharing her gifts with others. That love of crafts led her to start a YouTube channel where she simply crafted with her audience, teaching them and guiding them to create beautiful paper crafts and handmade cards. 

As Tracey’s audience grew, they started asking her to create her own products. She promised she would if she reached 100,000 YouTube subscribers. And she did! 

Tracey and her oh-so-supportive husband Bill figured out how to produce just one product – a stamp kit. They found a US-based manufacturer and worked with them to produce something they were proud to sell to their audience. 

They quickly and easily sold the 100 stamps they had made. Tracey realized they could have sold many more. They started adding holiday kits to their online shop for Christmas, Valentine’s Day, and more. As Tracey chose and designed items for the kit, she stayed true to what she knew worked. If she loved something and was excited about it, her audience would be, too. 

Tracey joins Subscription Box Week

Tracey had thought about a subscription box, but didn’t know how to go about it. Until she found me and Subscription Box Week through my targeted Facebook Ads. 

Tracey joined Subscription Box Week and jumped in with both feet. She soaked up all the knowledge. But she didn’t just learn, she implemented what she learned. This is SO important! 

At first, Tracey thought she wanted to start with a fully curated box. But when I talked about the ease of a one-thing-of-the-month subscription and how they could be a great place to start, Tracey knew that was the answer for her. 

She decided to launch a Stamp of the Month subscription. And she wanted to do it quickly. 

Tracey set a goal of launching in July– just 30 days after starting  Subscription Box Week. 

Her goal? 25 subscribers. 

Tracey Launches her Subscription Box 

Tracey launched to her community – The Crafty Family – following the launch plan she learned in Launch Your Box.

Did the launch go perfectly? Of course not. Nothing ever does. But when there were glitches, Tracey reached out to my team inside Launch Your Box or the Paywhirl customer service team for issues with recurring payment setup. And she kept moving forward. 

At the end of the 1st night, Tracey had 50 subscribers – double her goal. And by the end of her launch, she and Bill were celebrating 109 subscribers! 

Tracey’s “Secret” to Subscription Box Launch Success 

What was Tracey’s secret? She went LIVE a lot. She understands the power of letting your audience see you and get to know you. It allows people to see your authenticity. To ask questions and get them answered. To catch the replay later and still get the information. 

Seeing me LIVE, seeing my authenticity, is what compelled Tracey to join Launch Your Box and believe this was possible for her and her business. 

Tracey has advice for anyone thinking about starting a subscription box. Don’t wait for things to be perfect – she didn’t. Understand that even if the answer to a challenge doesn’t come easily or right away, it will come. 

Most of all, Tracey wants you to connect with your audience, show up as you are, and “do what Sarah says!” 

It’s working for Tracey. She and Bill welcomed more subscribers in their second month and I just know the sky’s the limit for this subscription box owner. 

Join me for this episode as Tracey and I talk about how her dedication to serving her audience and willingness to jump in and do it messy led to an amazing launch of over 100 subscribers only 30 days after getting started! 

Find and follow Tracey: 

• Mindless Crafting on Facebook
• Mindless Crafting on Instagram  
• Mindless Crafting Website