Give Q4 a Boost by Staying Focused on Revenue Generating Activities | EP 137

holiday marketing podcast Oct 11, 2023

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Ready or not, the 4th quarter is here. It’s time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I’ve been through nine 4th quarters in my business and I’ve learned a LOT along the way.

In this episode, we’re talking about four areas you need to focus on during this important time of the year in order to maximize your revenue before year-end.

Building Your Q4 Sales Strategy

Inventory

Have it
Manage it
Create demand for it

Holiday Promotions
Gift Guides

Marketing & Advertising

Email Marketing - the money is in your list!

A consistent plan is crucial.
Segment your list and send targeted emails.
Have abandoned cart flows and browse abandonment flows set up!

Social Media Schedule - consistency is king!
Paid Ads - target specific demographics, interests, and behaviors.

Prepping for Peak Sales Days

Customer Service

Make this a priority!
Schedule time for it!
You’ll have a lot of first-time customers - make their experience a good one!

Social Media Response Time

Answer questions & respond to comments promptly.

Clearly Communicate Urgency & Deadlines

Banners on home page

Flash sales
Promotional codes
Free shipping thresholds
Christmas shipping deadlines

Managing Logistics & Fulfillment

Clearly outline shipping and processing timelines.
Make sure you have enough staff to handle the influx of orders.

Hire temporary staff for the holidays.
Have current staff work extended days/hours.

Conduct a supply inventory NOW!

Bags
Boxes
Tape
Shipping labels
Etc.

Holiday Packaging

How will you uplevel your customers’ experience this season?

That sounds like a lot of extra work to do, doesn’t it? And it is. But it is all SO important. So it’s time to ask yourself, “What can I eliminate from my day-to-day so I can focus on these revenue-generating activities?”

Now is not the time to start a blog or podcast. It’s not time to create a new ebook or opt-in. It’s not time to build a new website or plan for 2024.

Now is the time to focus on SALES and the activities that generate those sales.

The 4th quarter is here! Join me for this episode as I walk you through 4 areas of focus you need to jump into right now to make the most of your 4th quarter.

Learn from me:

Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.

Find me on social:

Facebook: @SubBoxwithSarah
Instagram: @howtostartasubbox
YouTube: @sarahwilliams5836

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join our waitlist and we will notify you when the group reopens.

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