How Two Students Hit $1M in 12 Months by Doubling Down on Their Subscriptions | EP 187

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This episode is a celebration — and a masterclass in what’s possible when you stay consistent, focus on what matters, and build a subscription box business from the heart.

I’m joined by two amazing women from my Mastermind — Stacey Collins of Wilshire Collections and Kristy Bottle of Kristy’s Craft Room — who each hit a huge milestone in 2024…

They reached $1 million in annual revenue.

But what makes their stories so powerful isn’t just the number — it’s how they got there.

They didn’t have massive teams or big budgets.

They did stay ridiculously consistent and lean way in on the subscription part of their businesses..

They made their subscribers the heart of their businesses — and it paid off.

Whether you’re just getting started or dreaming of your next big milestone, this conversation will encourage you, motivate you, and inspire you . We talk about how they built momentum, what they focused on (and what they let go of), and the mindset shifts that helped them scale without losing their sanity.

Grab your earbuds and come join us.

Meet Kristy Bottle: Serving First, Selling Later

Kristy launched Kristy’s Craft Room in 2019 by simply doing what she loved — crafting and building community. She hosted in-person craft nights that quickly moved online just before the pandemic hit. When everyone was suddenly at home in spring 2020, Kristy’s classes exploded.

At first, she wasn’t selling anything. Her audience had to convince her to start offering craft kits — and when she did, they sold like crazy. After hearing me speak at an event, she realized she could turn this into something sustainable… and launched her subscription box.

In 2024, Kristy faced some real-life challenges — aging parents, kids leaving home, and a business that had started to take over her time. Instead of pushing harder, she pulled back. She paused one-off product launches and went deeper with her subscribers.

She offered behind-the-scenes content, created FOMO with unboxing videos, and focused on nurturing her core community. And guess what? She still hit $1 million — and had more time to spend with the people she loves most.

Meet Stacey Collins: Growing with Her Loyal Community

Stacey’s story starts even earlier — she began painting custom furniture in 2013. By 2017, she pivoted online, going LIVE with decorating tips and DIYs, and her audience grew quickly.

She launched her subscription in 2018 with just 20 subscribers. Today, 1,100+ members strong, her community is one of the most loyal I’ve ever seen.

But in 2024, Stacey hit a wall with growth. Getting new subscribers was tough. So instead of spending her time and energy chasing new subscribers, she focused on the people who already loved her.

She gave them exclusives, launched new offers just for them, and stopped trying to do all the things. She focused on growing her main thing — and it worked.

The $1 Million Mark — and the Stories Behind It

What I love most is that both Stacey and Kristy set this goal in 2023… and missed it.

But they didn’t give up. They came back in 2024 — a year full of challenges for both of them — and hit that milestone by staying focused and trusting the process.

For Stacey, it was a personal goal. She didn’t talk about it publicly. But when she hit it, she felt a deep sense of pride — not because it changed who she was, but because it reflected years of hard work and growth.

For Kristy, it was more emotional. A small-town girl from a big family with little means, $1 million felt like a number meant for “other people.” But with hard work, encouragement from the Launch Your Box, Scale Your Box, and Elevate Mastermind communities, and a focus on serving her subscribers well — she made it.

Kristy says, “I don’t have a college degree. I didn’t think I had the kind of experience that would lead to this. But I figured it out, surrounded myself with people who did know, and kept showing up.”

One of my favorite takeaways from this episode?

“We can’t go all in all the time about all the things.” – Stacey Collins

This episode is full of those kinds of reminders — that you don’t have to do everything. That your subscribers are your most important customers. That leaning into what’s working beats chasing everything else.

If You’re Feeling Discouraged or Wondering If It’s Possible…

Let this episode be your inspiration.

• You can build a million-dollar business from home.
• You can scale without burning out.
• You can do it with focus, community, and a little courage to stay the course.

These two amazing women are proof. And I couldn’t be more proud of them.

Whether you're just getting started or dreaming of your next big milestone, this conversation will light a fire under you.  Grab your earbuds and come join us.

Past episodes featuring Kristy and Stacey: 

• Generating Over $20K a Month with a Digital Subscription - episode 82
• 750 Pillow Subscriptions Sold in 5 Days with Wilshire Collections - episode 135
• Streamline Your Subscription Box with a Fulfillment Center - episode 152
• Journey from One-Time Boxes to a Thriving Monthly Subscription - episode 45

Find and follow Kristy: 

• Kristy’s Craft Room on Facebook 
• Kristy’s Craft Room on Instagram
• Kristy’s Craft Room Website

Find and follow Stacey: 

• Wilshire Collections on Facebook 
• Wilshire Collections on Instagram
• Wilshire Collections Website