The Missing Piece to Starting Your Subscription Box | EP 139

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“Sarah was my missing piece.” - Tabitha Yount 

Do you have a degree in being an entrepreneur? Neither do I! There is SO MUCH to learn when it comes to starting and running your own online business and starting, launching, and growing a subscription box business. Tabitha of Elegant Homes & Interiors discovered she was missing a piece when it came to making her subscription box a success. That piece turned out to be me! 

Tabitha started her professional life as a nurse. She started her marriage as a young bride whose elegant taste in homes and home furnishings was at odds with her budget. Tabitha and her husband’s creative solution was to buy a fixer-upper and turn it into a dream home together. This turned into a series of fixer-uppers - one every year - they bought, renovated, and redecorated then sold them for a profit. 

After doing this for many years and adding three daughters to the mix, Tabitha and her husband decided to make home reno and decorating a full-time career. At the same time, Tabitha started sharing their renovating and decorating journeys on social media. She quickly grew a following of more than 46,000 devoted fans, hungry for inspiration. Tabitha showed them the what but wasn’t yet showing them the how. 

Realizing her audience was ready for more, Tabitha started a paid community where she provided instruction to her audience - teaching them how to achieve the looks she was known for. Soon after, Tabitha was had a conversation with a friend within the online decor community who happens to be a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. 

This friend encouraged her to take her business a bit more seriously and go all in with a subscription. So Tabitha put the idea out there and was thrilled - and surprised - when 50 people subscribed to her quarterly home decor subscription box. The only problem? Tabitha didn’t know the ins and outs of running a subscription box, especially tech! Her lack of systems and processes quickly caused her to realize things needed to change. Tabitha received some bad advice from someone working for her and shut down her subscription box. 

Right about the time Tabitha realized she didn’t know what she didn’t know and that not knowing it would continue to prevent her from being successful with a subscription box she found me and Launch Your Box. After digging into the training with purpose, Tabitha quickly realized that I was - in her words - the missing piece! 

Tabitha consumed the training inside Launch Your Box - learning and implementing and then learning and implementing some more. She had so many a-ha moments and later relaunched with her systems and processes in place. 

How did that launch go? Well, Tabitha sold out all available spots in her subscription and is looking forward to continuing to learn and grow. 

Join me for this episode and learn how Tabitha nurtured and grew an audience of raving fans and how identifying the missing piece finally put her on the road to subscription box success.

Find and follow Tabitha: 

• Elegant Homes & Interiors on Instagram
• Elegant Homes & Interiors on Facebook 
• Elegant Homes & Interiors Website
• Elegant Decor Box