What To Post On Your Business Social Media Page

Struggling with what to post on social media? Discover 6 types of posts to grow your subscription box and engage your audience with ease! 

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One of my favorite things to do inside Launch Your Box is unboxing my members’ subscription boxes and giving them real-time feedback. I do this several times a year, and my members love it! These sessions give everyone a behind-the-scenes look at how other subscription box owners curate amazing experiences for their subscribers. They watch, listen, ask questions, and walk away with valuable insights they can apply to their own boxes.

Recently, I unboxed some truly incredible subscription boxes. The creativity, the attention to detail—these members were curating amazing experiences for their subscribers, just like I taught them. But there was one thing that didn’t impress me: their subscriber numbers.

With boxes that good, their numbers should have been much higher.

So, I put on my detective hat and started digging. What was holding them back? I began with a simple—but uncomfortable—question:

“How many times in the past month have you talked about your subscription box on social media?”

Cue the squirming. The truth? They weren’t talking about their boxes nearly enough. Not even close.

How often should you post about your subscription box? 

You may feel like you’re talking about your subscription box all the time, but you’re probably not talking about it enough. I want you to talk about it at least 2-3 times a week – 4-5 times a week is even better. 

Does that sound like too much? It’s not. Trust me. Does this mean you’re posting the same post or sharing the same picture or saying the same thing 4-5 times a week? Of course not! 

You need to create enough content–and enough different types of content–to keep your audience interested and engaged.

Listen to episode 56 of the Launch Your Box podcast for more on how often you should be talking about your subscription box.

It’s time to harness the power of your content. 

Ten years ago, business owners didn’t have to be content creators, but the very way we do business has changed. With all the digital media we have, you have no choice but to be a content creator. 

Instead of being frustrated by content creation or seeing it as this daunting chore, think about the power your content has. 

Your posts or videos or reels are content that Facebook and Instagram and TikTok use to understand who you are attracting. When people like and comment on or share your content, the platform sees that and goes to find you more people like that!

If you’re not producing content consistently, Facebook and Instagram and TikTok don’t have anything to work with! 

Let’s walk through the six types of posts you should be creating. Instead of sitting down to create content without any idea what to post, use these categories to help you create more engaging content in less time.

6 Types Of Social Media Content For Your Subscription Box Business

1. Engagement Posts

Any and every business benefits from engagement posts. Whether you are just starting out or already have an established business, there are so many ways to engage your following and gain traction on social media.

Your goal with these posts is of course to engage your audience. To get them to react to your post by liking it, commenting on it, or sharing it with their audience. 

• Ask a question–and respond to their answers. 
• Ask “this or that” questions using pictures. 
• Give a sneak peek of your upcoming subscription box. Ask them about it and watch your comments fill up with guesses and excitement.

Remember that your engagement posts still need to speak to your ideal customer. Post things that relate to what your ideal customer is thinking, feeling, and doing. Things they like or care about. Post a meme or quote your audience can share. 

For more on attracting the right customer with your social media, read this blog post.

2. Behind the Scenes

People LOVE a peek behind the scenes of your business. It doesn’t matter if it’s a story, reel, or static post, behind-the-scenes posts allow your audience to feel more connected to you and invested in your product.

Don’t overthink your behind-the-scenes posts. Even the parts of your day you think are everyday or boring will be fascinating to your audience because it’s a chance to see “how it’s done.”

Create posts that show you: 

• Packing an order. 
• Making your products. If you’re a maker, lean into this one! 
• Folding subscription boxes. 
• Filling subscription boxes. 
• Prepping or packing your products.

3. Problem/Solution or Benefits 

What problem does your product or subscription box solve for your audience? Create posts that speak to those problems and talk about how you can help solve them.

For example, if I’m creating a post for my T-Shirt Club subscription, I’ll:

Speak to the problem - “Do you walk into your closet each morning, flipping through hangers and wishing you had something new to wear?” 

Provide a Solution - “Join our T-Shirt Club and get a new tee delivered straight to your door month after month!” 

Every subscription box can be the solution to a problem. Think about your why–why did you want to start a subscription box and who do you serve? 

• Create tutorials that show your audience how to use or style your products. 
• Show the convenience of your monthly box.

4. Reviews and Testimonials 

Do you know what’s even better than you talking about what makes your products or subscription box so great? One of your customers or subscribers doing it for you! 

What are people saying about your products? When customers or subscribers send you texts or messages or make comments on your posts, turn those into posts (get their permission first if it was a private message).

And if you have a relatively new business or product and don’t have any reviews yet, use anticipation comments. The ones you’ll get when you’re engaging with your audience and talking about your upcoming products or subscription box! 

I pull comments from my social media posts all the time and create a quick graphic to share saying, “Everyone is excited and can’t wait for…” 

Create posts from:

• Product reviews. 
• Subscription box reviews. 
• Comments on your posts regarding excitement about what’s coming.

5. Connection Posts

Creating a connection between you and your subscribers is one of the most important things you can do. That doesn’t mean getting more personal than you are comfortable with or sharing tiny details about your day like what you just ate for lunch. Instead, be strategic about what you share and how it ties into your business.

• Introduce yourself. 
• Share your why. 
• Share selfies of you using or wearing your products. 
• Post about things you do during the day that speak to your ideal customer. (i.e., sitting in the school pickup line of doom. EVERY mom can relate to that one!) 

As small business owners, creating connections with our audiences is our superpower! 

6. Product Posts

You have to post about your products for your audience to know they exist. They can’t buy something they don’t know about!

Have fun with these posts and show off your products. 

• Flat lays or styled pictures. 
• Lifestyle pictures (the product in the actual setting you use it in - i.e., a picture of a home decor item displayed in your living room).
• Collection posts. 
• Past subscription box items in use. 
• Product pairings. 

Check out this blog post for even more ideas about what to post on social media–especially if you’re just starting out.

If you're new to posting consistently, start with a plan that includes a mix of content types. Experiment, track what works, and adjust based on what resonates with your audience. The key is to stay visible—because if your ideal customer doesn’t see you, they can’t buy from you.

Keep your content fresh, make sure to include your personality, and most importantly, keep showing up. Over time, your efforts will pay off—not just in sales, but in building a community that knows, trusts, and loves your brand. Now, it’s time to stop overthinking and start posting!