“It’s Never About the Money.” Scaling past 1,000 subscribers | EP 185

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When Jane Wild of Jane’s Agenda first joined me on the podcast in Episode 92, we were celebrating a huge milestone: 500 subscribers to her planner subscription. That was a big deal—and one that meant Jane had to start doing things differently in her business.

Now she’s back, and her numbers have more than doubled. With 1300 active subscribers and an 85% growth rate in 2024, Jane is sharing exactly how she got here—and what she’s doing to scale intentionally in 2025.

From One-Time Sales to Recurring Revenue

When the pandemic hit in 2020, Jane’s one-off planner sales dropped off. After all, no one had anything to plan. So Jane created a subscription box to give her customers something to look forward to—and some much-needed structure in uncertain times.

Growing Pains at 500 Subscribers

Reaching 500 subscribers was a major turning point. Jane had to shift from small-scale planning to:

• Ordering in bulk
• Sourcing from overseas
• Hiring help and defining roles
• Creating systems—because “everyone doing everything” no longer worked

Those changes laid the foundation for what came next.

How Jane Almost Tripled Her Subscribers in Less Than Two Years

The secret to Jane’s growth? Consistency and connection.

Jane committed to going LIVE 2–3 times a week, every week. Not just random LIVEs—she scheduled them in advance, gave each one a purpose, and showed up even when she felt nervous or unsure.

This consistent visibility:

• Built her know/like/trust factor
• Helped her audience get to know the real Jane
• Made it easier for people to say yes when she opened the cart

The Giveaway That Added 1,000 Leads and 300 Subscribers

Jane also ran a KingSumo giveaway, following the step-by-step training inside Launch Your Box. The result?

• 1,000 new email subscribers
• 300 new paying subscribers

Giveaways aren’t just about free stuff. When done right, they build your list, generate excitement, and drive conversions.

Creating FOMO with a Waitlist Strategy

Jane uses a closed-cart model and leans hard into:

• Urgency
• Scarcity
• Exclusivity

She keeps a waitlist and creates serious FOMO with high-value, wow-worthy products her audience doesn’t want to miss. And when her box hits its anniversary each September? She celebrates BIG—with a special edition box and a major sale in her online shop.

Scaling the Right Way—Without Burning Out

Jane’s success didn’t come without some hard lessons. She realized:

• She needed to hire ahead of growth
• Her team needed clear roles and responsibilities
• Moving into a separate office space (away from the warehouse) helped her focus and lead more effectively

Now she’s building out SOPs, instituting team reviews, and cultivating a culture of "Why are we doing what we’re doing?" Oh—and she’s taking weekends off.

Jane’s Advice for Subscription Box Owners at the 300–500 Mark

If you’re in that 300–500 subscriber range and feeling like you’re about to outgrow your systems, Jane has some advice:

• Negotiate! Once you hit certain volume levels, use your buying power to get better pricing from vendors—including shipping.
• Look at your marketing. If people aren’t buying, it’s not always about the price. It might be the photos, the messaging, or how you’re communicating the value.
• Create content that connects. Show people why they need what you’re offering—and build the relationship that makes it easy to say yes.

Join me for this episode as I check in with a past guest whose subscription has grown from 500 to 1300 subscribers since our last interview. Find out what’s behind that growth and why canceling is “never about the money.”

Listen to Jane’s first interview on episode 92.  

Find and follow Jane: 

• Jane’s Agenda on Facebook 
• Jane’s Agenda on Instagram
• Jane’s Agenda’s Website
• Jane’s Agenda on YouTube