5 Ways to Increase Perceived Value in Your Subscription Box without Blowing Your Budget | EP 116

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Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business. 

In today’s episode, we’re talking about increasing the perceived value of your box. Perceived value is simply a subscriber’s perception of the merit or desirability of a product. There are five things you can do to increase the perceived value of your subscription box for little or no cost. 

1. Customization
• Style - i.e, home decor - farmhouse or modern.
• Size - i.e., clothing or wearables.
• Type - i.e., breed of dog. 
• Teachers - i.e., grade level or type of school. 
2. YOU - Your Personal Connection
• Remember, being “ME” is free marketing.
• Include a handwritten note. 
• Put a birthday card in their box the month of their birthday. 
3. Surprise & Delight - include a gift in the box periodically (not every month)
• Coupon to your store or “bonus bucks.” 
• The “Golden Ticket” - a special gift included in only select boxes. 
• Anniversary gifts - on the anniversary of them becoming a subscriber. 
• Early bird bonuses during launches.
4. Exclusive Content or Collectibles
• First access. 
• Digital bonuses. 
• Tutorial or training access. 
• Exclusive meet-ups. 
• Zoom parties. 
5. Bundle Items
• One thing by itself can seem too small, but bundle two or three of an item and tie a ribbon around it or put it in an organza bag to make it look special. 
• Hair clips
• Chapstick
• Sticker sheets
• Dog treats 

Join me for this episode as I talk about five ways you can increase the perceived value of your subscription box and stay within your budget. 

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