5 Ways to Increase Perceived Value in Your Subscription Box without Blowing Your Budget | EP 116
Apr 05, 2023![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/25579/images/44ee5d-a2f6-a0d4-a2c3-5475c3da171f_April_5th_-_EP_116_-_5_Ways_to_Increase_Perceived_Value_in_Your_Subscription_Box_without_Blowing_Your_Budget.png)
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Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business.
In today’s episode, we’re talking about increasing the perceived value of your box. Perceived value is simply a subscriber’s perception of the merit or desirability of a product. There are five things you can do to increase the perceived value of your subscription box for little or no cost.
- Customization
- Style - i.e, home decor - farmhouse or modern.
- Size - i.e., clothing or wearables.
- Type - i.e., breed of dog.
- Teachers - i.e., grade level or type of school.
- YOU - Your Personal Connection
- Remember, being “ME” is free marketing.
- Include a handwritten note.
- Put a birthday card in their box the month of their birthday.
- Surprise & Delight - include a gift in the box periodically (not every month)
- Coupon to your store or “bonus bucks.”
- The “Golden Ticket” - a special gift included in only select boxes.
- Anniversary gifts - on the anniversary of them becoming a subscriber.
- Early bird bonuses during launches.
- Exclusive Content or Collectibles
- First access.
- Digital bonuses.
- Tutorial or training access.
- Exclusive meet-ups.
- Zoom parties.
- Bundle Items
- One thing by itself can seem too small, but bundle two or three of an item and tie a ribbon around it or put it in an organza bag to make it look special.
- Hair clips
- Chapstick
- Sticker sheets
- Dog treats
Join me for this episode as I talk about five ways you can increase the perceived value of your subscription box and stay within your budget.
Important Links:
Learn from me:
- Subscription Box Blueprint eBook:Â This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus âInstant Scriptsâ for your social media.
- Launch Your Box:Â My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
- Launch Your Box Podcast:Â I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. Youâll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
- One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.
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Find me on social:
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Facebook:Â @SubBoxwithSarah
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Instagram:Â @howtostartasubbox
- YouTube: @sarahwilliams5836
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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join our waitlist and we will notify you when the group reopens.
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