Launching in 30 Days? Here’s Exactly What I Would Do | EP 188

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Are you 30 days away from launching your subscription box?

Cue the panic… right?

But here’s the truth: you don’t need to spiral—you just need a plan.
In this episode of Launch Your Box, I’m sharing exactly what I’d do if I were launching a subscription box 30 days from now. Whether you’re launching for the very first time or opening up to new subscribers again, these steps will help you build momentum, stay focused, and launch with confidence.

Let’s break it down.

Step 1: Set Your Launch Date (and Tell People About It)

One of the biggest launch mistakes I see? Waiting too long to choose a date.

When your launch date is vague, your plan will be, too.
But when you commit to a specific date—and announce it to your audience—everything shifts.

You create urgency.
You focus your content.
You hold yourself accountable.

So go ahead—circle it on the calendar and tell your people what’s coming.

Step 2: Launches Happen in the Inbox

Email matters. Even if your list is small.

Building know/like/trust happens in the inbox.
Here’s what to do:

• If you haven’t been emailing regularly - Start now. Send one email right away, then email once a week.
• If you have been emailing regularly - It’s time to increase frequency. Start sending two emails per week.

These emails don’t need to be long or fancy—just consistent and valuable.
Repurpose your social media content and send:

• Sneak peeks
• Subscriber testimonials
• Behind-the-scenes looks
• Your story and why you started
• Unboxing videos and shares

And in every single email?
Make your call-to-action: Join the waitlist.

Haven’t started building your email list yet? Prioritize it now.

Step 3: Double Your Video Efforts

Video builds trust fast—and gives you a powerful tool for retargeting.

Go LIVE on Facebook. Post reels on Instagram. Share behind-the-scenes stories. Show packing day, talk about your why, or just let people see you.

You can repurpose what you’re emailing or posting and bring it to life through video. When people view even 3 seconds, you can retarget them with ads later. So the more you show up, the more your future customers get to know you.

And again—make your call-to-action: Join the waitlist.

Step 4: Drive People to Your Waitlist

Your waitlist is not just a page. It’s the heartbeat of your launch.

These are your warmest leads—your future VIPs. So treat it like the powerful tool it is.

Promote your waitlist link in:

• Every email
• Every reel
• Every story
• Every LIVE
• Every post

Make it the one thing you're asking people to do every day.

And if you’re planning a bonus or early access offer? Use that to create urgency and get more people signed up.

Step 5: Nurture Your Waitlist with a Sequence

Getting people to join your waitlist is only step one. You’ve got to keep the energy going.

Send a short email sequence that makes your future subscribers feel seen, excited, and ready to buy when you open the doors.

Here’s a simple plan:

1. Welcome + Introduce Yourself
2. Share Your Why
3. Take Them Behind the Scenes
4. Give a Sneak Peek of What’s Coming

These touchpoints build excitement and connection.

Step 6: Run Ads to Fuel Growth

Even with a small budget, running the right kinds of ads can help you grow faster.

• Page Like Ads – grow your Facebook audience
• Lead Magnet Ads – offer a freebie to build your email list
• Waitlist Ads – drive warm leads straight to your waitlist

Ads aren’t just for launch week—they’re a great way to fill your funnel in the 30 days leading up to it.

Don’t Wait Until the Middle of Your Launch to Get Ready

These 30 days? They’re your prep time.
Use them wisely.

• Write your emails
• Create your graphics
• Schedule your social posts
• Record your videos
• Plan and write your ads

You’ll thank yourself when you’re in the middle of your launch and you’re not scrambling to “catch up.”

These six steps aren’t just for launch season—they’re what you should be doing year-round to build a thriving subscription box business.

Your Homework

Ready to take action? Your next steps:

1. Set your launch date.
2. Map out 4 weeks of emails.
3. Plan your videos and LIVEs.
4. Create urgency around your waitlist.

Whether you're launching for the first time or re-opening your subscription, this episode will help you show up with confidence and a clear plan.