5 Things Subscription Box Businesses Should Email Their List Each Week

 Wondering what to email your list? Build connections, create excitement, and generate FOMO when you send one of these 5 emails every week. 

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You know social media is an important part of building an audience for your subscription box. You show up consistently, creating engaging posts and reels and connecting with your followers. But… How often are you sending emails to your email list? 

Your email list is just as important - and maybe even more important - than your social media. After all, you own your email list. Unlike social media accounts, you can’t get locked out or hacked. Your email list won’t suddenly disappear. 

Treat your email list like the valuable asset it is and talk to the people on it. Build connections, create excitement, and serve them by providing valuable content.

Those people on your email list? They’ve opted in. They’ve told you they want to learn more about you and what you offer. 

Give them what they want! 

You should email your list at least once a week. But what should you write in those emails? What if your subscription box is your only offer? Can you really write an email about it every week? 

If wondering what to talk about in those weekly emails is holding you back, let’s solve that problem right now.

Email #1 - Monthly Unboxing

One of your monthly emails needs to be an unboxing of the current month’s box. The goal of this email is the same as the goal of the unboxing: to build community among your subscribers and create excitement and FOMO among those members of your list who are not yet subscribers! 

An unboxing is also the perfect opportunity to help subscribers consume the contents of your subscription box - SO important for retention.

After your LIVE unboxing each month, simply send an email that builds connection and excitement around that month’s box. Make sure you include a clickable screenshot of your LIVE that takes them right to your unboxing video. 

Check out this blog post and this episode of the Launch Your Box podcast to learn all about the elements of a great live unboxing. 

Every email needs one clear call to action (CTA). 

The CTA for email #1 is simply to watch your LIVE.

Email #2 - Subscriber Shares

I love sharing pictures, messages, and comments from my subscribers talking about how much they loved that month’s box. And when they send an action shot of themselves using an item from the box? Even better! 

Create excitement and FOMO with this email. Make people WANT to be a subscriber after seeing how much your current subscribers are enjoying the contents of their box. 

These subscriber shares also build community among my subscribers and help them consume the contents of the box. Yep - all great for retention! 

The CTA for email #2 is to join your waitlist or subscribe.

Email #3 - 5 Ways to Use Your Box

One of the biggest hurdles we face as subscription box owners is getting our subscribers to “consume” the contents. 

Help solve this problem by showing your email list how to use each item in different ways. Things like: 

• 5 ways to style your tee.
• 3 uses for your new bag.
• 3 ways to decorate your home with the July box.

If your subscribers don’t consume the contents of their boxes, items will begin to pile up.  And when that happens, subscribers start to question if they still need to subscribe and you risk them canceling. 

The CTA is to consume the items in the box.

Email #4 - Sneak Peek

The goal of this email is to get your list excited about the next box… or even the next several boxes. 

I love sharing a sneak peek of an upcoming box to get my subscribers excited and my non-subscribers wanting to join. I tease them with a few upcoming themes in the copy and invite them to join!

The CTA is to join your waitlist or subscribe.

Email #5 - Behind the Scenes

Our audiences LOVE getting a peek behind the scenes of our businesses. Once a month, take them along the journey as you design, make, or pack items for your box. The more they see, the more they are invested in the final product. 

This email is also a great way to let them get to know more about you and the why behind your subscription box business. Let them feel the love you have for your subscribers and the excitement you feel each month when it’s time to send them another box to experience. 

The CTA is to join your waitlist or subscribe.

Your email list is a business asset. Don’t let not knowing what to say in those emails get in the way of connecting with and nurturing your email list. 

It’s time to stop overthinking email marketing. Simply choose one of the types of emails to start with and get started!